Hiving

Our service helps you to make the best decisions possible. It will allow you to confirm and sometimes reveal your businesses’ strengths and opportunities. In certain cases, it will even allow you to weigh up new and previously overlooked weaknesses and threats. Surveying your clients as well as those who choose a substitute or competitors good, in a direct, methodical manner and in line with your goals has become indispensable for those who run their business in the context of a constantly changing global market.

Headquarters in Paris, a presence in five continents.

Hiving designs and runs online quantitative surveys for clients from all over the world with our panels of segmented consumers. Whether you are an international or local Market Research company looking to pave the way for your client, an international Name or Brand or even an SME or Entrepreneur, Hiving will provide the same dedication and standards of rigour in both methodology and budget.

When we started in 2009, we thought that the Consumer Research Market, in part already saturated but in another redeemed by the opportunities presented by the Internet age, was really only emerging and on the verge of a significant growth spurt. We were right.

During these past few years, the emergence the middle class in "still developing" countries, with their differing and rapidly changing consumption habits and cultures has meant that we too have had to pick up our pace in order to match the rhythm of globalisation. A supplier of French panels, Hiving has become a small multinational company serving not only European and Anglo-Saxon clientele but also Brazilian, Indian and Chinese, through soon to be 30 Panels, 24 hours a day. All this while pursuing better coverage of our native Europe, with expansion in the East. Hiving is also increasingly sought after in Africa, the Middle East and Asia where we already have a rapidly expanding presence.

I won't lie, this fast and never-ending change was frustrating at times. A start-up whose growth is auto-financed often has to make tough choices. However the year 2013-14 saw the conception and launch of Hiving 2, a Global Online Platform for which you will find no equivalent on the market. It has allowed Hiving to start a new chapter, to make continuing innovations and improvements to our practices to best serve our clients.

And this change is only the beginning. Technology is becoming increasingly important in our line of work and is changing and growing in permanence. The consumer is mobile, they live all of their interactions though their Smartphone. This mobility means that our interactions with them could increase both in richness and number. Us marketers now invent and have access to tools which allow us to test everything and to invent new survey formats in order to collect the most consumer insight. You, the clients, have the possibly to go further in the collection of Data which will allow you to make the best decisions, as fast as possible. Finally, could it be that the next step in development will be the Convergence of quantitative and qualitative online surveys? It is definitely a tempting prospect which is further encouraged by the development of collaborative and immersive technologies, augmented-reality and at-home 3D-printing. So, what can we expect to see next?

Interested in talking about it? In developing and co-creating that which we will see in tomorrow’s market? Hiving is ready if you are. Contact us today.

Alain Cornu